by valerie_morris | Jul 11, 2017 | Uncategorized
We focus on a lot during eye exams – from appointment times, to pretesting, to refractions, to selling glasses or contacts. It’s a lot, but we often don’t think about those last 5 minutes a patient is in our office. Since they are actually pretty important, here...
by valerie_morris | Jan 10, 2017 | Uncategorized
Optometry is a unique field of medicine because it’s very clinical, but it’s also very commercial. It’s a delicate balance that doctors and practices must walk. Some practices tend to be more clinical in tone, while others focus more of their business on...
by valerie_morris | Nov 8, 2016 | Uncategorized
When people go to the dentist, they are thinking about their teeth – not their eyes. As the doctor, you should be thinking about your patients’ eyes in addition to their teeth! We recently came across a story that touches on this point exactly. Jenn...
by valerie_morris | Oct 11, 2016 | Uncategorized
The holidays are busy for everyone, but not many people think about how busy life is for an optometry practice during the holidays. The time is now to plan an effective strategy to get your patients in the door and be able to help as many of them as you can to...
by valerie_morris | Sep 13, 2016 | Uncategorized
Halloween is upon us – and glasses are always a fun and easy accessory to add to a costume, especially for specific characters. With some costumes, the glasses make the look! Rollens wrap-a-round lenses offer a simple, cost-effective way to add...
