Actionable Tips to Help Your Practice Grow and Retain Patients
Every practice owner looks for ways to make their business more successful. There are so many tips and tricks out there to help you that it can be overwhelming. That’s why we are narrowing it down to our top three things you can do now to make your practice more successful!
1 | Share Thought Leadership Articles
Thought leadership articles are the perfect way to reach both patients and peers in your industry. You’ll need to write a mix of articles for these two very different audiences, but it will pay off in spades.
For patients, write articles that include information that they will find helpful. This is referred to as content rich marketing and it will position you as a trusted leader in your field that patients and potential patients will turn to for their care.
For your peers, these articles will be higher level thought pieces about your industry. Share these on platforms like LinkedIn where it will get you noticed. It could lead to some business relationships that help you grow your practice and your position as a leader in your industry.
2 | Don’t Forget Organic Social Posts
When it comes to reaching new audiences, there is always a focus on using paid social ads to broaden your reach. But while you are doing that, don’t forget to cultivate loyalty among your current patients by posting plenty of organic social content for them to interact with. Share your blog articles with helpful information, behind-the-scenes photos of your practice, promotions and sales, and anything else that your current base of patients want to know about you and your practice. By continuing to interact with them in a personable way online, you’ll continue to deepen their relationship with you, even when they aren’t in an exam room.
3 | Use Rollens!
Finally, use Rollens! Our protective eyewear is comfortable for both dental and eye patients to wear. Because our lenses are wraparound and have a unique contoured grip-flex design, they gently hold the lenses close to the face and offer significantly more protection. Using Rollens shows that you care about your patients’ safety and comfort, helping build trust and loyalty!
Our tinted lenses can help eye patients post-dilation, protecting their eyes from the bright sun. For dental patients, Rollens can be worn during exams to protect from splashes and from the bright exam lights. Because our lenses are disposable, you don’t have to worry about sanitizing protective eyewear between patients. Patients can take Rollens with them and continue to use them!
If you are worried about the environment, try our new EcoLens! Our EcoLens is the same as our other lenses that you have come to know and love, but it is made of 46% plant-based materials and renewable ingredients, plus it’s biodegradable!
Shop Rollens today!