by Dan Salmore | Feb 8, 2022 | Dental, Optometry, Private Practice Tips
What Makes Millennials Tick and How to Overcome Marketing Challenges to Attract them to Your Practice Millennials are more than Facebook and fancy coffees enjoyed by “Hipsters.” Pew Research has predicted that Millennials, also known as Generation Y, will soon...
by Dan Salmore | Jan 11, 2022 | Dental, Optometry, Private Practice Tips
Best Practices for Handling Negative Online Reviews the Right Way It’s something you’ve been dreading: a bad online review of your practice. No matter the platform it was left on, it’s now public record. But worst of all, negative reviews generally only tell one side...
by Dan Salmore | Dec 14, 2021 | Dental, Optometry, Private Practice Tips
Ideas to Inspire Your Marketing Campaigns for 2022 and Beyond! The new year is a great time to give your marketing strategy a refresh for your practice! Here are several ideas to help inspire your new marketing campaigns for 2022. Online Refresh Before...
by Dan Salmore | May 4, 2021 | Dental, Optometry, Private Practice Tips
How to Improve the Patient Experience During a Pandemic With so many safety protocols during a health crisis, it can be difficult to connect with your patients. During times like this, it is more important than ever to create a positive experience for your patients....
by Don Willson | Apr 5, 2021 | Dental, Optometry
What we have all learned over the past several years is just how important the environment is. From massive weather events, wildfires and diminishing wildlife populations, it’s clear that using renewable sources to make products more environmentally friendly is a...
by Don Willson | Feb 14, 2021 | Optometry, Private Practice Tips
COVID-19 has forever changed the way we live. Many have been reminded just how important our health is and how habits such as not touching our face and washing our hands properly can help prevent the spread of illnesses like the common flu and COVID-19. But for many,...
