3 Marketing Tips to Engage Patients and Book Appointments at the End of the Year

We all understand the hustle and bustle of the holiday season. It can be both a joyous and a stressful time of year, with so many additional items added to our to-do lists. But we know you still have a practice to run, and keeping your appointment book filled is a number one priority. So how can you keep patients engaged during the holiday season so you don’t have gaps in your schedule? Here are 3 ways you can keep your schedule packed and patients engaged and happy.

1 | Send Holiday Greetings

One of the most effective marketing ideas is to spread a little cheer and show your patients that you care. Send patients a holiday greeting card with a message of heartfelt gratitude and it will keep your practice at the top of their minds. Don’t want to handwrite all those messages or spend the money on paper cards? Try ecards! 

2 | Blog on Topics with Some Holiday Flavor

The holidays are a time of overindulgence and putting health on the backburner until the new year. To help patients be mindful of their health, write blog topics with reminders on how to be mindful of your health during the holiday season. At the end of each blog, add a call to action encouraging patients to schedule an appointment that will help them keep their health a priority. So whether it’s being mindful of how many sugar cookies one eats and remembering to brush your teeth twice a day, or maintaining a healthy diet to support your eyes and vision, blogs are a great way to engage patients by providing them with information they want and need. Don’t forget to share your blog posts in your newsletters and social posts to connect with your patients where they are.

3 | Use it Or Lose It Campaign

Many of your patients may have a health savings account with “use it or lose it” benefits that will go away at the end of the year. Remind them of the services they can use those benefits on at your practice, whether it’s getting those veneers they’ve always wanted, or the new set of designer eyeglasses they’ve had on their wishlist. It’s like a gift to themselves this holiday season! We could think of no better way to get patients in the door for services. 

Key Takeaways

The holiday season is busy for everyone. But with a little extra effort in your marketing, you can keep patients coming in throughout the end of the year. Not only does it help keep their health front and center during a stressful time period, but it also helps you keep your appointment schedule full!