The new year is just around the corner and it’s important to start planning your marketing strategy now to be able to hit the ground running! Here are some fresh ideas to help you market your practice better in the new year.

Rave Reviews

More than half of consumers say online reviews matter! Businesses that have excellent reviews are more likely to get more patients or customers. Not only that, but it can boost your own website’s SEO, giving you higher rankings in online searches! So make it a point to rack up those great reviews. What is the best way to get reviews of your practice? Simply ask your happy patients to write one. The easiest way to go about this is to set up your system to send an email to your patient as soon as they leave from their appointment. In the email, ask how their visit was and provide links to all your online review profiles.

Referral Program

Turn your loyal patients into your biggest brand advocates. Give your current patients an incentive to help you get new patients by offering a referral program. For example, you can give a patient a discount on their next eye exam when you get a new patient they referred. To really make your referral program work you can’t be afraid to market it. Remind your clients when they show up to appointments, on your social channels and in newsletters. 

Create Useful Content

Content creation is one of the most important marketing strategies. But offering quality, useful content to patients or potential patients is what will make you stand out from the crowd. Dig around to find out what content might appeal to your intended audience; one way to do this is to do an online survey of your current patients. Some content ideas include how the eyes work, how to take care of your eyes and new technology for eye care. Then start blogging about that content. Use your blog posts as a way to connect and engage with your audience but also to inform them about what your practice has to offer them, though avoid being overly promotional as that can turn people off. Don’t forget to share your blog posts in newsletters and on your social channels!

Give Back

These days, conscious consumers like to know that your brand stands for more than just making money. Give back by donating time or money. For example, you can offer free eye exams or glasses to children in need. Get your staff involved in a charity walk for a good cause and wear t-shirts advertising your practice. By lending a hand, you’ll see how quickly word spreads about your practice and you’ll have helped someone in need.

The new year is just around the corner and it’s important to start planning your marketing strategy now to be able to hit the ground running! Here are some fresh ideas to help you market your practice better in the new year.

Rave Reviews

More than half of consumers say online reviews matter! Businesses that have excellent reviews are more likely to get more patients or customers. Not only that, but it can boost your own website’s SEO, giving you higher rankings in online searches! So make it a point to rack up those great reviews. What is the best way to get reviews of your practice? Simply ask your happy patients to write one. The easiest way to go about this is to set up your system to send an email to your patient as soon as they leave from their appointment. In the email, ask how their visit was and provide links to all your online review profiles.

Referral Program

Turn your loyal patients into your biggest brand advocates. Give your current patients an incentive to help you get new patients by offering a referral program. For example, you can give a patient a discount on their next eye exam when you get a new patient they referred. To really make your referral program work you can’t be afraid to market it. Remind your clients when they show up to appointments, on your social channels and in newsletters. 

Create Useful Content

Content creation is one of the most important marketing strategies. But offering quality, useful content to patients or potential patients is what will make you stand out from the crowd. Dig around to find out what content might appeal to your intended audience; one way to do this is to do an online survey of your current patients. Some content ideas include how the eyes work, how to take care of your eyes and new technology for eye care. Then start blogging about that content. Use your blog posts as a way to connect and engage with your audience but also to inform them about what your practice has to offer them, though avoid being overly promotional as that can turn people off. Don’t forget to share your blog posts in newsletters and on your social channels!

Give Back

These days, conscious consumers like to know that your brand stands for more than just making money. Give back by donating time or money. For example, you can offer free eye exams or glasses to children in need. Get your staff involved in a charity walk for a good cause and wear t-shirts advertising your practice. By lending a hand, you’ll see how quickly word spreads about your practice and you’ll have helped someone in need.