4 Ways to Market to Your Patients For the Holiday Season
With the hustle and bustle of the holiday season just around the corner, now is the best time to start planning out your holiday marketing strategy. Using the holiday season to market your dental business is a great way to make an end of year push for bigger revenue. And these four marketing tips will have you inspired and ready to take on your holiday marketing strategy!
Shine at Holiday Parties
The holidays are a time of gathering and parties. And often, those gatherings mean lots of smiling and laughing. Consider offering a discount or promotion on a whitening session so your patients can shine at their holiday parties. Send out your holiday promotions in your company newsletter or on your social media accounts.
The holidays are also a time for being charitable and your customers want to know how your business will be giving back to the community. Consider doing a toy drive, such as toys for tots, or doing free dental work for those in need—even encouraging your patients to make donations toward that dental work for others. Be sure to let your customers know about your charitable work through your company newsletter and social media accounts so that they can plan for and bring in a donation when they visit your office for a scheduled appointment.
End of Year Insurance Benefits & Flex Spending
Some insurance companies have policies where certain benefits must be used by the end of the year or those benefits are lost. Flex spending accounts are also use it or loose it when it comes to the money stored in the account Often, patients can forget about this so sending out a friendly reminder on your social media accounts can get your clients booking an appointment. You might also consider offering a small discount on popular services or treatments.
Home for the Holidays
The holiday season is also when many college students come home. Remind your customers to schedule their college child’s appointments for when they are home during the holiday season. It’s important to get those scheduled early before there are no appointment times left, as the holiday season is busy!
And of course, don’t forget to use your Rollens glasses during procedures and treatments. During the holidays, your clients will be rushing from one thing to the next, so keeping their eyes protected during this busy season is important!