3 Ways to Encourage Patient Engagement on Social Media
Healthcare and social media go hand in hand now more than ever. In order to keep up with the digital trend, it’s imperative that you meet patients where they are, which is online.
Facebook is still a juggernaut in the world of social media platforms, making it a great place to engage your current patients and attract new ones.
Here are three effective strategies for engaging your patients on Facebook.
1 | Share Educational Content
Educating patients is one of the most important things you can do on Facebook, other than share practice-related updates like a change in operating hours. So be sure to share your own practice’s blog posts, videos, or other general health tips. Be sure to tease in your Facebook post what readers will learn by reading your blog article. To boost engagement, make sure that your post includes an image or graphic that is different from your practice logo.
2 | Give Patients a Look Behind the Scenes
Highlight the human side of your practice to make the experience more personal for your patients. Some ideas include highlighting a team member, footage of a special event (like holiday party prep), or other small glimpses into your practice that give your audience an idea of what goes on day to day in the office.
3 | Don’t Ignore Your Audience
Encouraging patient engagement online is a conversation. If someone comments on a post or sends you a direct message, don’t ignore them! Be sure to respond to keep the conversation going!
Make sure that everything you share is HIPAA complaint. The importance of this cannot be overstated. Finally, remember to have a little fun online too! This is a chance for your patients to get to know you better and to receive educational information from a trusted source.