Tips to Retain Patients in Your Dental Practice
Competition can be fierce in the dental care market. And while it might seem like a good idea to focus your energy on cultivating new patients, you actually want to give the bulk of your attention to retaining your current clients and turning them into loyal patients. So how do you wow them into coming back over and over again? Let’s take a look at 6 ideas to help you retain dental patients.
1 | Online Necessities
People appreciate online conveniences and there are a few things you can do to improve the patient experience. The first is offering online scheduling. This allows patients to schedule an appointment whenever it is convenient for them, even if they are online at ten o’clock at night!
Also, sending appointment reminders or confirmations via text or email can add convenience for your patients. It can also add convenience for your practice, as this process can be automated, freeing up your staff to do other important things.
2 | Make Your Waiting Room Inviting
Going to the dentist can be scary for some, so make your waiting room inviting for those going to an appointment and those waiting for their family members. Offer water and coffee as well as TV and reading materials.
3 | Request Feedback
After an appointment, request feedback from your patients. This shows that you care about their opinion and any recommendations they have to improve your practice.
4 | Utilize Social Media
Social media is a great way to connect with your patients even when they don’t have an appointment. Share updates about the practice and helpful information about caring for their teeth as this provides value for your patients.
5 | Extend Your Hours
Consider extending your hours. Having an appointment during regular business hours isn’t always possible for everyone. You don’t need to have extended hours every day, but consider having one day a week where you open and close later to keep patients that might not otherwise stick around.
6 | Use Rollens
Lastly, one of the biggest things you can do to turn patients into loyal patients is to show you care about their safety and comfort! Using Rollens during appointments helps protect patients’ eyes from splashes and bright lights. After the procedure, let them know they can keep the lenses as a second pair of sunglasses due to their UV protection. (This can also boost word of mouth marketing as others ask about their sunglasses!)