4 Ideas to Encourage Patients to Use Their Benefits Before the End of the Year
The end of the year means holiday baking, parties, and shopping. But it is also a time for patients to use up their FSA benefits. But with everything going on, many patients forget about using their benefits before the end of the year.
Here are some ideas to help encourage your patients to use their benefits before the end of the year.
1 | Use Email Marketing
Email marketing is a cost effective way to reach patients. Most patients check their email daily, so sending out a reminder email is a great way to get them to schedule an appointment. Be sure to use an eye-catching email headline that grabs their attention right in their inbox so they open the email. Then highlight the FSA/HSA deadlines in your newsletter. If you are running any promotions, be sure to let patients know as well.
2 | Recommend Second Pairs
Anyone can benefit from a second pair and use their FSA/HSA dollars to purchase them. Having a backup pair is always handy when a patient forgets, loses, or damages their primary glasses. Remind patients who are already in the office at their appointment or remind patients in an email newsletter or on your social accounts. Buying a second pair of glasses is an easy way for patients to use up their benefits just before the end of the year.
3 | Gift Giving
Most patients know they can spend their FSA/HSA money on prescription eyewear, but many don’t know that they can use their funds on non-prescription eyewear as well. This can be an opportunity for them to purchase sunglasses for anyone on their holiday shopping list. Promote gifting stylish, non-prescription sunglasses in your newsletter, website, and socials.
4 | Offer Extended Hours
Finally, consider offering extended hours for patients. Not only can it benefit patients with FSA/HSA benefits, but any patient who is just busy and overwhelmed during the holiday season. Some options for extended hours include working one Saturday, or just staying open for a few extra hours a few weekdays. Make sure to promote these extended hours in newsletters, your website, and on socials so patients know to take advantage of them.
Key Takeaways
For many patients, if they don’t use up their FSA/HSA benefits before the end of the year, they lose those funds. Reminding them to spend their money before the end of the year not only helps your practice, but benefits your patients as well!